One of the key lessons in promoting any brand is to maintain a core and consistent identity. This means that customers know who they are dealing with. Pretty simple? Well, in many instances there can be some classic mistakes which run the risk of massive brand confusion. I’ll assume that the business owners and trainer …
Continue reading “Brand confusion in personal development and business”
I am currently running a 1 – 1 online training platform for students globally. This was rolled out a month ago by invitation and I am now opening it up to a few more people. To date I have run online study groups, but this will be a new initiative where a select group of …
This year I am focusing a lot more on developing new platforms for my own Provocative Change Works approach. This includes setting up a PCW 1 – 1 development group, so work with individuals around the globe who are interested in greater skills development. I’m keen that PCW doesn’t o the same route as NLP, …
Continue reading “The Importance of specialisation and CPD in developing skills”
I’m noticing a new level of myopia in business and in training. When I started out learning about NLP, Provocative Therapy and hypnosis I made sure that I attended a significant number of courses carefully chosen. I was amazed in 1999 when people boasted of being “Master Practitioners” having attended 17 days training back to …
The most successful brands have a clear identity and a clear concise message. Sometimes business owners can be tempted to be all things to all people and this is where brand confusion can occur which creates all manner of problems. These problems are amplified if the business owner chooses widely divergent activities. I have seen …
I recently posted on FB about some of the terrible communication from some (but not all) NLP folks. I was surprised by the amount of likes for this post and the amount of engagement in the thread. This led me to think about the following question A “Is it time to get rid of all …
Continue reading “Is it time to get rid of all NLP certifications and start again?”
Since I started developing the PCW model in 2006 I have been teaching this model in 13 different countries. This has meant working with a wide range of different promoters. This article asks (and hopefully answers the question – “What makes a great promoter?” The enthusiastic, the skilled and the plain delusional I get approached …
I just returned from two weeks in Japan and once again was reminded by the wonders of Japanese design The recent training I ran in Osaka was in a building called “The Crystal Tower” which looks like something out of the movie “Blade Runner” It’s my favorite building in Japan, possibly in the world! To date …
I first came across NLP in the 1990s and was amazed by the possibility of using the core NLP skills in business, coaching and therapy. I was so impressed that I taught certificated NLP trainings for many years before developing the Provocative Change Works model. NLP has been extremely helpful in decoding Frank Farrelly’s Provocative …
Continue reading “Some Provocative thoughts about NLP by Nick Kemp”
I was provoked into writing today’s blog post after seeing a video online of a business owner trying to sell places on his “build your brand” 6 months training which costs thousands of pounds. The individual was obviously looking at an autocue and rarely looking directly at the camera. He proceeded to list a host of …
Continue reading “Incongruity in the world of personal change?”